A Brief Introduction about Data Management Platforms (DMP) and How it Reshapes Marketing

June 3, 2020, Communication, Consumer

Marketers and product development executives have been, until recently, designing their campaigns mostly on assumptions derived from business and personal observations of market trends and/or personal experiences. For seasoned marketing executives in their local market, it was easy to forecast how the audience would perceive the ad or the product due to the presence of […]

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Four Pillars to Maintain Business Productivity While Working Remotely

April 12, 2020, Business, Corporate, Information Technology, Leadership

By Mohamed El Wakeel Group Chief Operations Officer, EFG Hermes Holding Due to the current COVID-19 situation, companies around the world are adjusting to remote work and many are facing logistic and operational challenges as they convert their traditional models to fully – or majorly – remote models. However, companies that invest in the most […]

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Troubling Days, Not the End of Days

March 24, 2020, Lifestyle

By Sara Badr, Director of Events and Activations During difficult times, it’s easy to lose sight of the bigger picture, it’s easy to feel lost and resort back to our fight or flight instincts. It’s important to remember, thing’s aren’t black or white, there are countless shades of grey in between and finding the right […]

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How to Make the Most Out of Working From Home

March 19, 2020, Lifestyle

By Mina Ayoub, Communications Executive at EFG Hermes. Challenging times call for challenging measures, and with challenging measures comes greater responsibility. Your office is most likely your second home and your desk your altar; but during stressful times for companies, it is not uncommon to find yourself working from home for an extended period of […]

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