A Brief Introduction about Data Management Platforms (DMP) and How it Reshapes Marketing

June 3, 2020, Communication, Consumer

Marketers and product development executives have been, until recently, designing their campaigns mostly on assumptions derived from business and personal observations of market trends and/or personal experiences. For seasoned marketing executives in their local market, it was easy to forecast how the audience would perceive the ad or the product due to the presence of […]

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Four Pillars to Maintain Business Productivity While Working Remotely

April 12, 2020, Business, Corporate, Information Technology, Leadership

By Mohamed El Wakeel Group Chief Operations Officer, EFG Hermes Holding Due to the current COVID-19 situation, companies around the world are adjusting to remote work and many are facing logistic and operational challenges as they convert their traditional models to fully – or majorly – remote models. However, companies that invest in the most […]

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