We’re all waiting for the ongoing pandemic and the associated uncertainty, anxiety, and fear of the unknown to end so we can go back to what life used to be. However, “we’re never going to go back to normal” seems to be the most often repeated phrase by everyone these days, people at work, politicians, and business leaders alike.
Marketers and product development executives have been, until recently, designing their campaigns mostly on assumptions derived from business and personal observations of market trends and/or personal experiences. For seasoned marketing executives in their local market, it was easy to forecast how the audience would perceive the ad or the product due to the presence of […]
By Mohamed El Wakeel Group Chief Operations Officer, EFG Hermes Holding Due to the current COVID-19 situation, companies around the world are adjusting to remote work and many are facing logistic and operational challenges as they convert their traditional models to fully – or majorly – remote models. However, companies that invest in the most […]
By Sara Badr, Director of Events and Activations During difficult times, it’s easy to lose sight of the bigger picture, it’s easy to feel lost and resort back to our fight or flight instincts. It’s important to remember, thing’s aren’t black or white, there are countless shades of grey in between and finding the right […]