Author: Mohamed Sayed Fathy – Chief Information Officer, IT at EFG Hermes What is Marketing Automation? Marketing automation refers to the use of tech tools that have the ability to guide the automation of various marketing processes rather than handling them manually. It constitutes the use of technology-enabled tools to manage marketing processes and strategically […]
Author: Mohamed Sayed Fathy – Chief Information Officer, IT Department at EFG Hermes Holding Metaverse is the buzzword nowadays. The Google search engine states that the word “Metaverse” was one of the most searched terms during 2021. Does the Metaverse have real potential, or is it only a fad that will vanish soon? People started […]
Author: Muammar Ismaily – VP & Analyst at EFG Hermes Kenya During the year 2021, the Kenyan equities market performed relatively well, with NASI, NSE 20 and NSE 25 increasing by 9.43%, 1.83% and 9.62%, respectively. The best performing stocks were Car & General (+54.32%), Equity Group (+44.32%) and BK Group (+41.46%). Notably, Safaricom, which […]
Author: Moses Njuguna – Vice President, Research, EFG Hermes Kenya On the 22nd of November 2021, the roll out of Day Trading went live on the Nairobi Securities Exchange (NSE), as part of its strategy to enhance market liquidity. The NSE received regulatory approval from the Capital Markets Authority (CMA) on the 26th of October […]