Marketers and product development executives have been, until recently, designing their campaigns mostly on assumptions derived from business and personal observations of market trends and/or personal experiences. For seasoned marketing executives in their local market, it was easy to forecast how the audience would perceive the ad or the product due to the presence of […]
By Ahmed Althaqaby, Communications Manager at EFG Hermes. By EFG Hermes Media The speed of the digital age is not that compliant with the idea of “brick and mortar retail”. However, retail outlets are starting to spend on digital innovations to keep up with the growing giant that is e-commerce. Whether it is AI, machine […]
By Mina Ayoub, Communications Executive at EFG Hermes. Currency has always been an integral part of society before it was an integral part of an economy. The history of money is one that has seen various transformations until our digital age. Was there a need for the adaptation of money? Here is how we went […]
The New Consumer: How are companies winning and keeping customers in a tougher economic environment?
This post consists of notes from panel discussions at the 2019 EFG Hermes One on One conference in Dubai, UAE The morning’s second panel centered on that classical hallmark of emerging markets: The consumer economy and how companies are leveraging technology to build out new infrastructure, create strategies, and develop new ways to meet their […]